Branding and concept for club night KLABU - that fuses different cultures and genres with a night full of electronic rhythms and sounds from across the globe.
CONCEPT, IDENTITY & CONTENT CREATION FOR KLABU
KLABU is club night that has a musical environment where you travel across continents. Where Western electronica comes together with African rhythms and South-American melodies. Where cultures melt together and genre boundaries dissappear.
With the use overlaying primal shapes (cut and painted by hand), tribal elements, colour schemes inspired by the 70’s vinyl covers/African cloth patterns and a contrast of a hyper modern and a playful typeface, it creates a sense of depth to the identity that KLABU represents musically as well. It visualises the steadfast optimism of world music of the 20th century with a modern touch that blends right in.