Hey Viespeuk!
Anti-littering campaign

The anti-littering campaign Hey Viespeuk tries to raise awareness among young adults about the environmental consequences of littering cigarette buds and tries to change the normalisation of throwing your cigarettes on the street instead of in the bin.

The campaign was initiated by the municipaltities Hoeksche Waard, Goeree-Overflakkee, Gorinchem, Hardinxveld-Giessendam, Molenlanden, Vijfheerenlanden, Koggenland and Opmeer in collaboration with RAD, Waardlanden and Duurzamer Holland.

Designed for Studio Uitbunding, Utrecht.