Restaurant Identity Design

Punk Dog: ‘Eat with attitude’

Punk Dog is a mobile catering company focused on vegan street food. Their vision is to make their costumers understand that the choices they put on their plate are the most powerful weapons to fight climate change — to show people that it is possible to appreciate streetfood without cruelty and with low CO2 emissions. With the business being rooted into the punkscene, the logo needed to have that punk / tattoo aesthetic. I started with created multiple illustrations of a dog breaking free from what could be normality, the status quo, their master e.g., while looking cheeky doing so.

I created a straight forward, rough looking type to accompany the 'old school tattoo-esque' illustration. Punk Dog's new logo is, just like their vision, full of attitude. Punk Dog's main product is a vegan hot dog in a Brazilian way (more precisely from São Paulo). They uses local products to prepare our cruelty-free hot dogs and snacks while trying to embrace the DIY philosophy as much as possible. 

Attitude being main ingredient.